Kevin Rice
Opinion
12 April 2021
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Throughout his seven-year tenure at Burger King, and more broadly in his role as Global Chief Marketing Officer at its parent, Restaurant Brands International (RBI), Fernando Machado was a defibrillator that sent shockwaves through pop culture and brought the brand back to life, writes Hathway's Kevin Rice.
About Kevin Rice
Kevin Rice is the Chief Marketing Officer at Hathway, a digital growth partner for the QSR and C-Store industries.